Before designing the logo we tried identifying the overall style wishes. After a the first session we knew the visual identity should not be too muscular and on the other hand not too feminine either
After defining the brand positioning the sketching process began. After a few rounds we ended up with an amazing new logo.
We brought the logo to life by animating it. We implemented the logo animation in over a hundred workout videos. The videos were just a small part of the assets delivered. We also made a digital reader, social media posts and many other marketing assets.