Decathlon Premier Padel

Concept, campaign assets & event stand design

To position Decathlon as a premium brand, we launched bold activations during Premier Padel Rotterdam. From a Decathlon-branded tram to a tram stop turned padel court, every detail was crafted to grab attention. At Rotterdam Ahoy, the interactive stands brought energy, storytelling, and our “Ready to play?” spirit to life.

Animation

To balance the dynamic padel footage shown at the event stand, I created abstract animations that added a playful, creative contrast. These visuals brought an extra layer of energy and helped highlight Decathlon’s fresh, vibrant identity throughout the event. 

Event stand

We built a bold Decathlon stand—an immersive blue world filled with products, mannequins, and interactive activations. Designed to grab attention and invite play, the space brought the Decathlon brand to life right in the heart of the action.